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What is the future of blockchain marketing and advertising? As the technology continues to evolve, new iterations of the blockchain may offer more value to marketing and advertisers. Developers on the Ethereum blockchain , for instance, are currently developing smart contracts, which will bring greater transparency to transactions. Smart contracts are bits of code, also known as distributed apps, that developers write to set up a binding agreement between parties based on a trigger. The trigger can be a specific external event, such as the arrival of an expiration date or the point at which a given market reaches a strike price. Because blockchain is a public ledger, parties cannot forge or change these contracts. Everyone from the parties involved to industry regulators can analyze the transaction. Anything from improved business workflows to blockchain-protected voting systems could result from the implementation of these smart contracts. As for the future of blockchain marketing, databases might update smart contracts every day with the most current delivery, impression or click data. They could also start payment when an advertising campaign ends.
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